Empowering Creativity

Under the careful eye of Ms Rina Khoo, an art teacher with decades of retail experience working for luxury brand, WISE and the management of Muscular Dystrophy Association of Singapore (MDAS) identify youths among our beneficiaries with the creative potential to imagine and design bags that are both fashionable and practical.

With a real eye for beauty, they become our bag designers, amazing us everyday - building on their capabilities to help them build lives of dignity rather than limiting them to their disabilities. They created the collection FLAX that aims to bring classic cuts to the everyday life - with a modern touch of elegance, adaptable to different style.

Sustaining Life

True to our mission to empower individuals through inclusive employment, all our sales consultants come from situations in which they were not usually considered for open employment and unable to sustain independent living .

Carefully trained, they become more focused and determined. They take pride in their work and are fully dedicated to offering their clients the best retail experience possible at both our showroom and during corporate events.

Impacting the retail landscape

It started with the vision of a group of social entrepreneurs who wanted to empower the socially disadvantaged by creating job opportunities for them to gain financial self-reliance. WISE actively seeks opportunities to reach out and collaborate with other social enterprises or groups, to create awareness for our cause and to make a difference by being the first Retail Social Enabler.